The marketers of vertical-mast, rough-terrain forklifts have continued even in spite of diminished overall sales. For example, there are at least 19 different brands within North America, with over 100 different models available. In regards to manufacturers, there is practically the same number of telehandler manufacturers, even though their products are being marketed under 24 various brands. Understandably, some of the brand names sell both telehandlers and lift trucks. Some of the key players within the industry comprise brand names such as JCB, Case, Tovel, Lift King, Omega Lift, Ingersoll Rand, Manitou and Sellick.
By borrowing some of the features that have increased the telehandler's fame, forklift makers have been able to increase their maneuverability advantages. Like for example, Tovel, Manitou, AUSA and Omega Lift utilize hydraulic chassis-leveling systems that enable the operator to square up the frame of the truck when it is sitting on uneven terrain in order for lifts to be made more safely. This particular feature is provided as an alternative by Swinger, Load Lifter, and Lift King lift trucks.
The 4-wheel steer is another telehandler-like technology. Lift King, Omega Lift, Load Lifter and Tovel are makers which offer rigid framed equipment which operate on 4 equal sized tires. These four-wheel coordinated steering and crab-steering modes provide the incredible maneuverability which rivals the 4-wheeled steering traditional lift truck units. There are additional flexibility options with the sideways shuttle crab-steer mode too.
The side-shifting mast or carriage sideshift could improve placement dexterity. A typical feature which is rather common is the mast sideshift. This is offered on most lift trucks available. It allows the operator to move the mast hydraulically a few inches to either side of center. Another option is the carriage sideshift. This works by moving the carriage to either side of the center of the mast.